Martin De Saulles
Contributing writer
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Dr. Martin De Saulles is a writer and academic specializing in researching and writing about data-driven innovation and the Internet of Things. He has a Ph.D. in Innovation Studies from the University of Sussex in the UK and worked as a technology analyst and entrepreneur before his current role as a Principal Lecturer at the University of Brighton.
4 reasons why you should consider a platform strategy
Platforms from which to deliver products and services can be very profitable ways to gain market share and build customer loyalty. Any CIO involved in developing a digital strategy for a new product launch should consider whether a...
